Search Engine Optimization (SEO) Techniques

Top ranking position in major search engine is always a dream of every website owner. High ranking increase a web site traffics and visibility, which can translate to increase your sale or service. So optimization of a web site for search engines should be an integral part from the beginning to the end. For a high ranking, search engine optimization must be considered and implemented throughout a web site planning, designing, development, and marketing and maintenance stages. Search Engine optimization methodologies always changes depending upon search engine’s guidelines. We are trying to listed here some bottom line seo techniques which are the basic steps for search engine optimization.

Keyword Selection : Before starting optimization, it’s important to carry out a keyword research to identify most relevant and targeted keywords or keyword phrase. You can use any popularly keyword selection tools (like Wordtracker) to find out most frequently searchable keywords or keyword phrase. Using keyword phrase instated of single keyword always gives better results.

Meta Tag Optimization : A major percentage of search engine optimization and ranking success dependents on the Meta tag optimization process. The main three tags in the Meta section are “title”, “description” and “keyword” fields. It is always recommended to write a unique, relevant and key-word rich Meta description for each page.

Optimized Quality Content : Content is the most important part of your web site required for search engine ranking. Good quality, keyword-rich and informative content better for search engine spider when they index a web site. Adding key-word rich content improve search engine ranking and also keep your visitors interested.

Image Optimization : Search engine spider can not read the text written within an image. So if you are using lots of image in designing, every time it is required to add "ALT tag" to describe a summary about the image. In Alt tag you can also use keywords or keyword phrases but keep in mind about keywords stuffing.

Good Navigation : A web site must have simple and easy navigation. Normally search engine robots visit the main page of a web site first and then look for more links in or out form that page and if robots found those pages, it will follow those pages and add them to the search engine index immediately. So a good navigation is required. Also an easy navigation approach will increase your customer’s comfort level.

About CSS and java script file : Almost every web site now a day using CSS and JavaScript files. Both are great for enhancing web design and user experience but the truth is both can be a cause of search engine ranking failure. One of the factor search engine considers when ranking a web site is the percentage of code relevant to the search terms. So hundreds of code lines in CSS and JavaScript can decrease importance and affect your search engine ranking. By using an external file for CSS and JavaScript and including them in your web page easily by calling the external file, you can reduce hundreds of code lines into oneline and can enhance code amount that is relevant to your content.

About Dynamic URLs : Dynamic web pages generally contain dynamic content, images etc which change without the page url being reloaded. JavaScript and ActiveX like client-side languages are used to create this kind of pages. Search engine spider fills some difficulty to index this kind of pages and don’t rank dynamic pages with many parameters. So in search engine ranking point of view it will be better and necessary to convert dynamic pages to static page or limit dynamic page parameters not more then two.

Validation : Validation of a web site generally identifies all the areas of code that are unnecessary, redundant and not acceptable for browsers. By using official W3C Validation you can fix up code error or modified the code structure. It will make a web site more search engine friendly.

Link Popularity Building : Link popularity development or link building can drive more traffic to your web site and increase your search engine ranking. Search engines link popularity factor to determine your relevancy to a search term. Link popularity is simply means who many web sites is pointed to your own web site. But one more thing you need to keep in mind in this case that links must be from relevant web sites. A good systemic link building process can help your web site to achieving top ranking and page rank (PR).

Site Map : A site map is a web page that has text links to all the pages of your web site. Making a detail site map can help your user easily to find out the information they are looking for and also help search engines to spider all the internal pages for indexing. Site map page should be link from home page because when a search engine spider comes to visit, they will follow all the text links from the main index page and if it is found a link to the site map, then the spider will go right to the site map. From site map, spider consequently visits each page you have text linked from the site map page. So site map will increase spider accessibility of your web site.